Bang on the centre of the city at the end of alicante�s famous promenade you will find the �playa del postiguet, or better still - the locals beach resort. conveniently close to the marina and the centre, it is not surprising that this beach is very popular in spite of the always hectic parking facilities. Just a little north and considered one of alicante�s best beaches is �la playa de san juan�. Bordered by a long promenade leading to campello and lined with bars, restaurants and ice cream parlours as far as the eye can see, this vast, soft white sandy beach runs into yet another one of alicante great beaches - platja muchavista.